Souvenir shop
WA YU JAE
와유재
Official name
About this place
WA YU JAE in Seoul is a storytelling souvenir shop that curates design products inspired by traditional Korean culture and shares the stories behind them. More than just a retail space, it introduces Korean culture in an accessible way for international visitors, positioning itself as a place where travelers can linger and engage, much like a destination in its own right. Alongside a carefully selected range of products that reflect Korea’s cultural heritage, WA YU JAE actively communicates the narratives behind each item through its store displays and social media. The shop also offers a variety of programs that invite visitors to experience Korean traditions firsthand, including cultural interpretation sessions and traditional tea experiences.
- Address
- 108 Samcheong-ro, Jongno-gu, Seoul
- Korean address
- 서울특별시 종로구 삼청로 108 (삼청동)
- Opening hours
- 11:00-19:00
- Closed days
- Tuesdays, the day of Seollal (Lunar New Year's Day) and Chuseok (Korean Thanksgiving Day)
